When left unmanaged, important issues have a habit of turning into crises. Or put another way: an issue ignored or misunderstood is an issue someone else can use against you. Managing risk provides an early warning system to act before any damage is done. As the Chinese say, a crisis is a ‘threat or opportunity.’ Managing a crisis well reduces threat of damage to your name and can improve your reputation.
Contact us at International Communications Counsel if you’d like us to help you manage issues or crises